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It has been the busy spring with introductions of the slew of new items in international cosmetic and jewelry industry industry events. There was the biggest Beauty and Fragrance Business expo, Cosmoprof in Bologna, Italy and soon after Cosmoprof there is Basel Globe in Basel Switzerland, the premiere international couture view and jewelry show on the planet. This past week finished a brand new Fashion Jewelry product launch at Couture Vegas, the exclusive American industry show for luxury jewellery product. These industry specific industry events draw store buyers, distributors and vendors from every corner from the world. Cosmoprof offers products in the giants in the Cosmetic world for example Proctor & Gamble, Estee Lauder, Cosmair-L'Oreal as well as Shiseido. Basel World and Couture are used by internationally famous brands for example Harry Winston, Richemont, LVMH as well as Bulgari. All of the largest players attend these expositions. But, the most interesting, exciti
ng and well-shopped stands in many cases are those representing small, entrepreneurial start-up companies. The entrepreneurs you may visit at beauty and jewelry industry events are unique. They are one of the most creative artisans you will discover anywhere. Their display is going to be smaller than the multi-national manufacturer powerhouses, and their advertising minuscule. But their enthusiasm, intensity and ability to locate a path to success towards long odds and heavy competition is usually inspirational. The Couture Vegas Jewelry trade show is definitely an ode to luxurious human being adornment. There are absolutely no Costume Jewelry or bulk market products on show. Show management vet's each and every product entry and allows only the most amazing, unique and exclusive lines to become offered. Attendance is purely controlled and buyers tend to be invited, there are absolutely no walk-ins. Nevertheless, there were a large number of small artisan jewelry suppliers,
all offering a selection of product created from a novel medium they had discovered, executed as well as perfected. The result is innovative jewelry lines that can find a niche within the congested world of Couture, Higher Fashion Jewelry. The story may be the same at Cosmoprof Bologna. You will find over 3000 vendors selling every imaginable kind of Beauty Product. Aromatherapy, Aesthetic Implements, Cosmetic Applicators as well as Accessories, Skin Care, Shower and Body Care, Scent, Hair Care, Hand as well as Nail Care, Baby Treatment, Men's Treatment, and Color Cosmetics of each and every type, description and price point from worldwide are on offer in order to buyers and international marketers from 120 countries. Nevertheless, once again, the small producers enjoyed a good opportunity to differentiate themselves using their mega-competitors. Their booths were busy and interest rates in the newest items and concepts was from an all-time high. Cosmetics as well as Jewelry
are industries exactly where we see incredible entrepreneurial exercise. The barriers to entry aren't as difficult to hurdle as with many categories that need large technology and monetary commitments. If you tend to be creative, driven and have the passion to compete there's never been a much better time than the present to become a fashion entrepreneur. Nimble innovators are always sought after. by: Geoff Ficke

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